From 40 locations worldwide, each office complementing the strengths of the next, Firefly researchers see the world through consumers’ eyes – all the while keeping a 360º perspective on the brand experience.

With equal parts instinct, charisma and passion for their craft, Firefly researchers don’t merely question, they engage.

It’s this blend of expertise and skill that helps Firefly drive brand success for clients, unveiling the elusive and explaining the “why” behind consumer behavior, choice and preference.

Get to know the Firefly team...