Jessica Goldfarb

Director, Latin America

Jessica, a curious and passionate person, has specialized in qualitative market research for 18 years. Jessica, a native of Buenos Aires, lived in Los Angeles, California from 2000 to 2006, where she conducted research studies among American and Latino communities. Jessica conducts qualitative research across a wide range of clients, both regionally and globally. She is now the Director of Firefly’s Argentina office.

Jessica holds a degree in Psychology from the  Universidad de Buenos Aires, Argentina.

Quick Facts:

  • Clients Jessica has worked with: Coca-Cola, Unilever, Wells Fargo, Heineken International, HSBC, Movistar/Telefonica and GlaxoSmithKline
  • Joined Firefly in 2008
  • Received a SAIMO (Argentina Society for Marketing and Opinion Research) award in 2009 for her thinking on new online methodologies
  • Specializes in 360° communications strategies