Firefly Millward Brown has conducted the first global qualitative research study into consumers’ general attitudes and behaviors towards brands in social media. The research, that included in-depth discussions with organizations as well as hundreds of consumers across 15 countries, will provide companies and their brands with valuable insight into how to navigate social media more effectively.
Discover more about the findings by viewing the summary report, or contact your nearest office to gain additional information. Firefly Millward Brown can help you:
- build your brand through social media
- use social media as a research tool
10 Ways to Engage with Consumers in Social Media
Based on the consumer research, Firefly Millward Brown recommends 10 rules for engaging with consumers in social media:
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1
Let the consumer come to you
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2
Be interesting/exciting
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3
Listen first, then talk - foster dialogue
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4
Be relevant and personal
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5
Speak like a friend, not a corporate entity
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6
Offer something of real value
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7
Give up some control to the consumer
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8
Be open, honest and transparent
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9
Give the brand a face - humanize
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10
Let the consumer promote the brand for you
Social Media Study Video
Engaging with Social Media
Eileen Campbell presents Firefly Millward Brown’s first global, qualitative study into consumers’ general attitudes and behaviors towards brands in social media at the ESOMAR Qualitative 2010 Conference